National Institutes of Health’s National Institute on Drug Abuse (NIDA)
Active Involvement in Creating High School Substance Use Prevention Messages
Publications
Greene, K. (2013). The Theory of Active Involvement: Processes underlying interventions that engage adolescents in message planning and/or production. Health Communication, 28, 644-656. doi: 10.1080/10410236.2012.762824
Greene, K., & Hecht, M. L. (2013). Introduction for Symposium on engaging youth in prevention message creation: The theory and practice of active involvement interventions. Health Communication, 28, 641-643. doi: 10.1080/10410236.2012.762825
Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K. C., & Elek, E. (2013). “Drinking won’t get you thinking”: A content analysis of adolescent-created print alcohol counter advertisements. Health Communication, 28, 671-682. doi: 10.1080/10410236.2012.762826
Conference Presentations
Greene, K., Yanovitzky, I., Magsamen-Conrad, K., Elek, E., Banerjee, S. C., Hecht, M. L., & Carpenter, A. (2012, November). A theory-grounded measure of target audiences’ motivations to process media literacy interventions. Paper presented at the annual meeting of the National Communication Association, Orlando, FL.
Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., Yanovitzky, I., & Catona, D. (2012, November). Formative research impact on the development of a brief media literacy intervention targeting adolescent alcohol use. Paper presented at the annual conference of the National Communication Association, Orlando, FL.
Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K., & Elek, E. (2012, May). “You’re not cute when you’re about to puke”: A content analysis of print alcohol counter-advertisements created by adolescents. Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC. Poster
Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K., Elek, E., Catona, D., & Carpenter, A. (2012, April).“You booze, you lose”: Adolescent created print alcohol counter-advertisements. Paper presented at the meeting of the Kentucky Conference on Health Communication, Lexington, KY. Presentation
Greene, K. (2012, April). Active involvement: A brief media literacy approach to substance use prevention. Paper presented on a panel highlighting the value of Communication Research at the annual meeting of the Society for Behavioral Medicine, New Orleans, LA. Presentation
Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, October). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research. Poster presented at the annual meeting of the American Public Health Association, Washington, DC. Poster
Elek, E., Greene, K., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, October). Perceptions and effects of a brief media literacy intervention targeting adolescent alcohol use: Differences by gender and sensation seeking tendency.Poster presented at the annual meeting of the American Public Health Association, Washington, DC. Poster
Greene, K., Magsamen-Conrad, K., Yanovitzky, I., Elek, E., Banerjee, S. C., & Hecht, M. L. (2011, May). Measurement issues in media literacy research: Development of measures grounded in behavior change and persuasion theory. Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC. Poster
Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, April). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research.Paper presented at the DC Health Communication Conference, Fairfax, VA. Presentation