Lesson 3

National Institutes of Health’s National Institute on Drug Abuse (NIDA)

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Active Involvement in Creating High School Substance Use Prevention Messages

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Production Techniques

• The curriculum continues to introduce students to the technical production techniques used in advertising to gain and direct attention, with a focus on people in the ad, setting, font, and visuals. Each of these production techniques is illustrated in an ad.
  • People: individuals featured in the ads
  • Setting: where to locate the ad
  • Font: size and placement of the letters or words included in an ad
  • Visuals: colors, images, and other visual features to get the attention of the target audience