Publications<\/strong><\/span><\/p>\n Greene, K. (2013). The Theory of Active Involvement: Processes underlying interventions that engage adolescents in message planning and\/or production. Health Communication, 28<\/em>, 644-656. doi: 10.1080\/10410236.2012.762824<\/p>\n Greene, K., & Hecht, M. L. (2013). Introduction for Symposium on engaging youth in prevention message creation: The theory and practice of active involvement interventions. Health Communication, 28<\/em>, 641-643. doi: 10.1080\/10410236.2012.762825<\/p>\n Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K. C., & Elek, E. (2013). \u201cDrinking won\u2019t get you thinking\u201d: A content analysis of adolescent-created print alcohol counter advertisements. Health Communication, 28<\/em>, 671-682. doi: 10.1080\/10410236.2012.762826<\/p>\n Conference Presentations<\/span><\/strong><\/p>\n Greene, K., Yanovitzky, I., Magsamen-Conrad, K., Elek, E., Banerjee, S. C., Hecht, M. L., & Carpenter, A. (2012, November). A theory-grounded measure of target audiences\u2019 motivations to process media literacy interventions<\/em><\/strong>.<\/em> Paper presented at the annual meeting of the National Communication Association, Orlando, FL.<\/p>\n Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., Yanovitzky, I., & Catona, D. (2012, November). Formative research impact on the development of a brief media literacy intervention targeting adolescent alcohol use.<\/em><\/strong> Paper presented at the annual conference of the National Communication Association, Orlando, FL.<\/p>\n Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K., & Elek, E. (2012, May). \u201cYou\u2019re not cute when you\u2019re about to puke\u201d: A content analysis of print alcohol counter-advertisements created by adolescents. <\/em><\/strong>Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC. Poster<\/a><\/p>\n Banerjee, S. C., Greene, K., Hecht, M. L., Magsamen-Conrad, K., Elek, E., Catona, D., & Carpenter, A. (2012, April).\u201cYou booze, you lose\u201d:<\/em> Adolescent created print alcohol counter-advertisements.<\/em><\/strong> Paper presented at the meeting of the Kentucky Conference on Health Communication, Lexington, KY. Presentation<\/a><\/p>\n Greene, K. (2012, April). Active involvement: A brief media literacy approach to substance use prevention. <\/em><\/strong>Paper presented on a panel highlighting the value of Communication Research at the annual meeting of the Society for Behavioral Medicine, New Orleans, LA.\u00a0Presentation<\/a><\/p>\n Greene, K., Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, October). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research.<\/em><\/strong> Poster presented at the annual meeting of the American Public Health Association, Washington, DC. Poster<\/a><\/p>\n Elek, E., Greene, K., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, October). P<\/em>erceptions and effects of a brief media literacy intervention targeting adolescent alcohol use: Differences by gender and sensation seeking tendency.<\/em><\/strong>Poster presented at the annual meeting of the American Public Health Association, Washington, DC. Poster<\/a><\/p>\n Greene, K., Magsamen-Conrad, K., Yanovitzky, I., Elek, E., Banerjee, S. C., & Hecht, M. L. (2011, May). Measurement issues in media literacy research: Development of measures grounded in behavior change and persuasion theory.<\/em><\/strong> Poster presented at the annual meeting of the Society of Prevention Research, Washington, DC. Poster<\/a><\/p>\n Greene, K.<\/strong>, Elek, E., Magsamen-Conrad, K., Banerjee, S. C., Hecht, M. L., & Yanovitzky, I. (2011, April). Developing a brief media literacy intervention targeting adolescent alcohol use: The impact of formative research<\/em><\/strong>.<\/strong>Paper presented at the DC Health Communication Conference, Fairfax, VA. Presentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" National Institutes of Health’s National Institute on Drug Abuse (NIDA) Active Involvement in Creating High School Substance Use Prevention Messages Publications Greene, K. (2013). 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