{"id":909,"date":"2014-12-09T19:38:59","date_gmt":"2014-12-09T19:38:59","guid":{"rendered":"http:\/\/wp.comminfo.rutgers.edu\/nida\/?page_id=41"},"modified":"2021-07-16T11:32:45","modified_gmt":"2021-07-16T15:32:45","slug":"lesson-3","status":"publish","type":"page","link":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/r21\/curriculum\/lesson-3\/","title":{"rendered":"Lesson 3"},"content":{"rendered":"<h3>National Institutes of Health&#8217;s National Institute on Drug Abuse (NIDA)<\/h3>\n<hr \/>\n<h3><\/h3>\n<h3>Active Involvement in Creating High School Substance Use Prevention Messages<\/h3>\n<hr \/>\n<h3><\/h3>\n<p><strong>Production Techniques<\/strong><\/p>\n<ul>\n<li>The curriculum continues to introduce students to the technical production techniques used in advertising to gain and direct attention, with a focus on <em>people in the ad, setting, font, and visuals<\/em>. Each of these production techniques is illustrated in an ad.\n<ul>\n<li><a href=\"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-content\/uploads\/sites\/28\/2021\/07\/NIDA5.1.png\" target=\"_blank\" rel=\"noopener\">People<\/a>: individuals featured in the ads<\/li>\n<li><a href=\"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-content\/uploads\/sites\/28\/2021\/07\/NIDA5.1.png\" target=\"_blank\" rel=\"noopener\">Setting<\/a>: where to locate the ad<\/li>\n<li><a href=\"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-content\/uploads\/sites\/28\/2021\/07\/NIDA5.2.png\" target=\"_blank\" rel=\"noopener\">Font<\/a>: size and placement of the letters or words included in an ad<\/li>\n<li><a href=\"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-content\/uploads\/sites\/28\/2021\/07\/NIDA5.2.png\" target=\"_blank\" rel=\"noopener\">Visuals<\/a>: colors, images, and other visual features to get the attention of the target audience<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>National Institutes of Health&#8217;s National Institute on Drug Abuse (NIDA) Active Involvement in Creating High School Substance Use Prevention Messages Production Techniques The curriculum continues to introduce students to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-909","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":3,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/909\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/909\/revisions\/994"}],"up":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/media?parent=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}