{"id":908,"date":"2014-12-09T19:38:16","date_gmt":"2014-12-09T19:38:16","guid":{"rendered":"http:\/\/wp.comminfo.rutgers.edu\/nida\/?page_id=39"},"modified":"2021-07-15T11:47:19","modified_gmt":"2021-07-15T15:47:19","slug":"lesson-2","status":"publish","type":"page","link":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/r21\/curriculum\/lesson-2\/","title":{"rendered":"Lesson 2"},"content":{"rendered":"<h3>National Institutes of Health&#8217;s National Institute on Drug Abuse (NIDA)<\/h3>\n<hr \/>\n<h3><\/h3>\n<h3>Active Involvement in Creating High School Substance Use Prevention Messages<\/h3>\n<hr \/>\n<h3><\/h3>\n<p><strong> Analyzing Advertisements<\/strong><\/p>\n<ul>\n<li>There is discussion of how advertisers provide evidence for their claims.<\/li>\n<li>This section includes the first group activity designed to engage student groups in identifying <em>ad claims, target audience, <\/em>and<em> the persuasion strategy<\/em> used in <a href=\"https:\/\/sites.comminfo.rutgers.edu\/nida\/wp-content\/uploads\/sites\/28\/2014\/12\/NIDA7.1-spr2012.pdfNIDA4.1.png\" target=\"_blank\" rel=\"noopener\">two print magazine substance use advertisements<\/a>. To further facilitate involvement, each small group presents their analysis to the larger group.<\/li>\n<li>The curriculum presenter facilitates the discussion and introduces the concept of <em>what is missing<\/em> from these ads (e.g., alcohol-and tobacco-related consequences) and substance use <em>counter arguments<\/em>.<\/li>\n<li>The identification of what is missing from ads is highlighted through illustration of several anti-ATOD advertisements (<a href=\"https:\/\/sites.comminfo.rutgers.edu\/nida\/wp-content\/uploads\/sites\/28\/2014\/12\/NIDA7.1-spr2012.pdfNIDA4.2.png\" target=\"_blank\" rel=\"noopener\">anti-alcohol example<\/a>, <a href=\"https:\/\/sites.comminfo.rutgers.edu\/nida\/wp-content\/uploads\/sites\/28\/2014\/12\/NIDA7.1-spr2012.pdfNIDA4.3.png\" target=\"_blank\" rel=\"noopener\">anti-tobacco example<\/a>). Students are prompted to discuss anti-ATOD target audiences and strategies for making these advertisements more effective for students like them.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>National Institutes of Health&#8217;s National Institute on Drug Abuse (NIDA) Active Involvement in Creating High School Substance Use Prevention Messages Analyzing Advertisements There is discussion of how advertisers provide evidence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":17,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-908","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/comments?post=908"}],"version-history":[{"count":1,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/908\/revisions"}],"predecessor-version":[{"id":936,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/908\/revisions\/936"}],"up":[{"embeddable":true,"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/pages\/17"}],"wp:attachment":[{"href":"https:\/\/sites.comminfo.rutgers.edu\/kgreene\/wp-json\/wp\/v2\/media?parent=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}